“我們希望擁有一個(gè)具有共情力的IP形象，必須具有頤和園文化的識(shí)別度，它具有包容性及多元性，是一個(gè)具有獨(dú)特有趣的IP形象。請(qǐng)盡可能發(fā)揮你的腦洞，讓你的設(shè)計(jì)作品看起來(lái)既豐富又有趣味性，別忘了給TA取一個(gè)響亮的名字哦。”

1. 卡通形象應(yīng)創(chuàng)意新穎，色彩協(xié)調(diào)，富有藝術(shù)想象力；

2. 卡通形象性別不限，同時(shí)要具有角色性格和受眾群體定位；

3. 卡通形象要具有表情、漫畫(huà)、微視頻、周邊制作、玩具、模型、授權(quán)商品等延展性，具有品牌營(yíng)銷價(jià)值，適合在各種載體上制作運(yùn)用；

4. 創(chuàng)作手法不限，包括但不限于圖形圖案、插畫(huà)、漫畫(huà)等類型。同時(shí)請(qǐng)為作品配上必要的文字說(shuō)明，如姓名、性別等基本信息，作品創(chuàng)作思路或設(shè)計(jì)說(shuō)明闡述等；

5. 參賽者需繪制品牌形象三視圖，包含正面、側(cè)面、背面，并設(shè)計(jì)三個(gè)或三個(gè)以上能表現(xiàn)該形象特色的動(dòng)作或表情及變裝皮膚；

6. 所有獲獎(jiǎng)參賽作品最終須提供矢量文件給組委會(huì)。

"We hope to have an empathetic IP image, which must be related to the Summer Palace culture. It should be a unique and interesting IP image, representing inclusiveness and diversity. Please use your imagination as much as possible to make the design looks rich and interesting. Don’t forget to give it a resounding name."

a. The virtual image should be creative and innovative, with coordinated colors, and full of artistic imagination;

b. The virtual image has no limitation to gender, but must have character personality and audience positioning;

c. The virtual image must have the malleability of expressions, comics, micro-videos, peripheral production, toys, models, authorized goods, etc., and it should have brand marketing value, and be suitable for production and application on various carriers;

d. There is no limit to creative methods, including but not limited to graphic patterns, illustrations, comics and other types. At the same time, please provide necessary text descriptions for the work, such as name and gender, work creation ideas or design descriptions, etc.

e. Participants need to draw three views of the brand image, including front, side, and back, and design three or more actions or expressions and cross-dress skins that can express the characteristics of the image;

f. All winners must provide vector files of the entries to the organizing committee.

請(qǐng)以“頤和園”文化為元素，設(shè)計(jì)出能夠展現(xiàn)當(dāng)代年輕人風(fēng)貌的國(guó)潮服飾新風(fēng)尚，用實(shí)際行動(dòng)詮釋中國(guó)傳統(tǒng)美學(xué)，以時(shí)尚的藝術(shù)性，向全世界展示充滿自信的中國(guó)傳統(tǒng)文化。

1. 參賽作品需圍繞大賽主題進(jìn)行設(shè)計(jì)，著裝對(duì)象為時(shí)尚青年人；

2. 設(shè)計(jì)獨(dú)特，注重實(shí)用性、藝術(shù)性完美結(jié)合；

3. 造型優(yōu)美、制作精細(xì)，色彩、面料運(yùn)用及服飾品搭配恰當(dāng)；

4. 設(shè)計(jì)作品無(wú)類型要求，參賽作品至少3套，要求三套主題一致，報(bào)名需提交成衣的時(shí)尚攝影片。

On the theme of Summer Palace culture, please design a new style of national fashion clothing that can show the spirit of contemporary young people, interpret traditional Chinese aesthetics with practical actions, and show the world Chinese traditional culture with stylish artistry.

a. Entries need to be designed on the theme of the Competition, and the target groups are fashionable young people;

b. Entries should be unique design, focusing on the perfect combination of practicality and artistry;

c. Beautiful shape, fine production, the color, appropriate use of fabrics and matching of accessories.

d. There is no type requirement for design works. At least 3 sets of clothing are required, on an identical theme, either creative fashion design or ready-to-wear design. One digital sketch or photograph must be submitted for registration.